My Role:
-Logo exploration and refinement
-Visual identity application across merchandise and print
-Design of supporting assets: stickers, apparel, window vinyl, and menu
-Mockups and brand presentation for client approval
Visual Assets Breakdown:
-Brand Mark & Icon System
-Packaging & Label Application
-Apparel Design
-Menu Design
-Environmental/Signage
This project was a great opportunity to develop a brand from the ground up and translate it across real-world touchpoints. From logo design to merchandise, the goal was to craft an identity that feels distinct, approachable, and built to grow alongside the business.
